Catherine Beaulieu is a professional recognized for her creativity, versatility, and effective project management. With a Bachelor’s degree in Marketing Communication, she began her career at Cossette as a creative intern. She then worked at an agency specializing in shopper marketing, where she contributed to the development of commercial strategies for national and international brands. She later led marketing communications for brands in the construction and elite sports sectors for a private investment fund. In a subsequent role, she played a key part in developing HR marketing strategies that enhanced talent attraction and retention. Since spring 2023, Catherine has been Head of Communications and Marketing at Les Produits du Québec, where she leverages her strategic expertise and creativity to promote local products and Québec’s know-how.