With over 7 years of experience in retail and a Master’s degree in Marketing and Data Analysis (HEC Montréal), Maëlle is currently the Senior Manager of Strategic Partnerships for the AIR MILES ^® Reward Program. In this role, she has the pleasure of working closely with Quebec partners as a consultant focused on understanding and building customer loyalty as a leverage to achieve her clients business objectives. She also works with retailers using loyalty as a lever to achieve their business objectives. She also supports retailers using AIR MILES ^® online affiliate marketing solutions (airmilesshops.ca) and Card-Linked Offers.