Adviso’s Relationship Marketing and Customer Experience Practice Leader, Maxime specializes in creating multi-channel customer engagement and loyalty strategies. He brings over 10 years of expertise in marketing strategy and operations to brands such as Mondou, Sail, BRP, McKesson and Sépaq. A trainer and speaker, Maxime uses a data-driven, customer-centric approach to maximize the effectiveness of relationship programs by leveraging the full potential of technology, data and creativity.