René Desmarais - TAG - A new perspective on retail today - CQCD

René Desmarais

Senior advisor and manager of the Envoi project
Quebec Retail Council

Mr. René Desmarais is Senior Advisor of the Quebec Retail Council since January 2018 and responsible for the Envoi project. A strategic advisor, he is distinguished by his business acumen, his effective interpersonal approach and his good team spirit.

Mr. Desmarais has an in-depth knowledge of the retail sector and has acquired solid experience in management, customer relations, logistics, distribution and marketing by holding key positions within prestigious companies. Over the past 15 years, he has served as President and CEO of Yves Rocher North America and Astral Media Outdoor, before joining Canada Post as Senior Vice President, Parcels.


Mr. Desmarais holds a Bachelor’s degree in Marketing from the University of Sherbrooke and an MBA from Laval University.