Philippe-Antoine Defoy - TAG - Commerce in the digital age 2021 - CQCD

Philippe-Antoine Defoy

Owner and Vice-president, brand marketing
Popeye’s supplements

Philippe-Antoine Defoy is the owner of the Popeye’s supplements banner in Eastern Canada and has been the brand’s vice-president for 16 years.

Philippe-Antoine graduated from Laval University in 2002 with a degree in administration and has had a passion for business since his youth.

Account manager in the dental professional sector from 2003 to 2005, Philippe-Antoine entered the retail business and the great Popeye’s Supplements adventure in 2006.

16 years ago, Phil opened his first Popeye’s Supplements store in Quebec City. After a resounding success, he decided to increase the number of stores and expanded his network to the Maritimes with stores in New Brunswick and Nova Scotia. Today, he manages approximately 200 employees in Quebec and the Maritimes for a total of 27 stores. Developing the potential of his team is what motivates Mr. Defoy to get up in the morning. “We have a focus on execution, that’s what makes us successful” Passionate about health, Phil never feels like he’s working. “Opening a supplement store is easy. But helping customers improve their health, every day, 365 days a year, is hard, and we do it well. That’s what makes me proud.”