Guillaume started a second career in June 2019 as COO and co-owner of the Coeur d’Artichaut boutique. He is in charge of logistics, imports and all the digital aspects of the store (website and social media).
Previously, Guillaume worked in marketing agencies (Dentsu and WPP) in Paris and France. His role was to advise brands and develop their digital strategies in order to obtain the best return on investment on all levers (SEO, display, social networks, analytics).
Born in France and living in Montreal for the past ten years, Guillaume holds a bachelor’s degree in Law from Robert Schuman University in Strasbourg and a Masters degree in Management and Marketing from ESC Clermont.