Reports and surveys of the Quebec Retail Council
The Quebec Retail Council (CQCD) provides local retailers and its members, several surveys and studies per year, which allow them to take the pulse of the retail industry and learn about the evolution of consumer trends throughtout the years.
CQCD Barometer (monthly report)
The CQCD offers its retail members a monthly business intelligence tool, the CQCD Barometer, in collaboration with ORAMA Marketing, which surveys the consumption habits of more than 1,000 Quebec consumers (purchasing decision makers). This exclusive tool allows retailers to have predictability on consumer behavior over time while measuring the impact of several fixed and variable indicators such as health measures for example.
Outcome and outlook of the retail sector in Quebec (annual report)
Each year, the Quebec Retail Council (CQCD) in collaboration with Altus Group, publishes a major study, on the situation of retail industry and consumption in Quebec and the rest of the Canada for the past year and its outlook for the coming year.
This study is exclusive to CQCD members.