Through the major marketing decisions facing CMOs, Claire and Léa will help you to understand how customer knowledge facilitates and accelerates decision-making, through concrete examples and applied discussions.

In this workshop, you’ll discover concrete strategies for personalizing and optimizing the customer experience across all your channels, taking into account the loyalty approach best suited to your needs.

Given the growth and increasing complexity of the market in which human resources must operate, the employer brand is due for a fresh boost, isn’t it? Established by many companies, it often plays a secondary role rather than being truly central to the issues.

This workshop will allow you to learn more about the fundamentals of influencer marketing while discovering how to effectively integrate it into your marketing mix.

This coference highlights the impact of experience design on customer relationships at Rona and Aldo.