Once upon a time, there was a peaceful town with its downtown area, church, school, shops, and parks. One day, a giant store set up shop there, raising concerns about the harmony and survival of local businesses. How does the story end? Based on the results of studies and similar cases, Pierre Emmanuel Paradis will tell us. The choice is simple: wait and suffer, or prepare and act. He will also be joined by Elfi Morin, General Director of Les Produits du Québec.