Perspective on today's commerce

Hop! The retail summit 2024

The Digital Media Mix: Navigating Between Precise Targeting and Mass Reach

Learn how to create an effective marketing mix and how to leverage data to grow your business.

Date(s) and time(s)

13 november 2024 - 9:30 AM to 10:30 AM

Location

Online

Price

Free for Retail Council of Quebec (RCQ) members and Hop! participants - Non-RCQ members and non-Hop! participants: $19

In 2024, everything is connected to digital, so it’s important to understand how marketing as a whole is interconnected to the virtual world.

In this webinar, you’ll learn:

  • How to create an effective marketing mix
  • How to optimize your visuals to be effective
  • How to use data to grow your business
  • How to collect data to create targeted audiences

Free for Retail Council of Quebec (RCQ) members and Hop! participants – Non-RCQ members and non-Hop! participants: $19

Our trainer

Philip Hould

La Presse
SME Acquisition Strategy Manager