Date(s) and time(s)
30 october 2024 - 12:15 PM - 1:15 pm
Perspective on today's commerce
Hop! The retail summit 2024
Marketing in the Age of Influence
This workshop will allow you to learn more about the fundamentals of influencer marketing while discovering how to effectively integrate it into your marketing mix.
Location
Scène La Presse
Price
49 $ for members of the RCQ / 69 $ for non-members of the RCQ
You will explore best practices in the retail industry, from selecting content creators to qualitative and quantitative analysis of results, including negotiating fees and writing an effective brief. Walk away with an in-depth understanding and tailored advice to maximize the impact of your influencer campaigns and achieve your business objectives.
Please note that this activity is only accessible to those registered for HOP! 2024 and incurs an additional cost to the event ticket:
- $49 for RCQ members
- $69 for non RCQ members
Registration for this workshop is not yet open.
Our panelists
Anne-Marie Caron
FRANCHIR Agency
Cofounder and president
Rosiane Tessier
FRANCHIR Agency