Perspective on today's commerce

Hop! The retail summit 2024

Marketing in the Age of Influence

This workshop will allow you to learn more about the fundamentals of influencer marketing while discovering how to effectively integrate it into your marketing mix.

Date(s) and time(s)

30 october 2024 - 12:15 PM - 1:15 pm

Location

Scène La Presse

Price

59 $

You will explore best practices in the retail industry, from selecting content creators to qualitative and quantitative analysis of results, including negotiating fees and writing an effective brief. Walk away with an in-depth understanding and tailored advice to maximize the impact of your influencer campaigns and achieve your business objectives.

This workshop comes at an additional cost to your Hop! ticket.

Price: $59

Once you have purchased your ticket for HOP!, you can reserve your spot after installing the event app (subject to availability). Lunch is included.

Our panelists

Anne-Marie Caron

FRANCHIR Agency
Cofounder and president

Rosiane Tessier

FRANCHIR Agency
Senior advisor, public relations