The Retail Council of Quebec (RCQ) is pleased to partner with MTL+Ecommerce to bring you an event on the eve of Hop! The Retail Summit 2024, on October 29, 2024.

This pre-launch event will take place at the Grand Quai du Port de Montréal from 5 p.m. to 9 p.m.

Conferences and a Networking Cocktail

From 5 p.m. to 7 p.m., attend a series of conferences where you will discover innovative strategies in eCommerce and digital marketing, presented by two digital experts who have propelled the growth of the companies they work with. Each conference will last 30 minutes, followed by a 15-minute interactive panel for you to ask questions directly to the speakers.

1. Conference 1: Increase productivity through AI in retail with Joe Asmar, CEO of Retailogists
2. Conference 2: AI-assisted content creation (Midjourney) with Michaël Jean, Creative Strategist at Frank

These two conferences will be followed by a 30-minute panel discussion.

How to Captivate Consumers in the Age of AI and Maximize Advertising Campaigns (Even with a Limited Budget)

In the age of AI, competition is fierce, and consumer attention is increasingly elusive.

How can you create advertising campaigns and content that captivate audiences when everyone is using ChatGPT?

It is now possible to predict the performance of your advertising campaigns and maximize your ROI through AI, data, and neuroscience.

We will welcome Daphné Brunelle and Jean-Maxime Larouche for this unique panel discussion, where creativity meets predictive data.

The two speakers will discuss the challenges faced by retailers and brands in engaging their audience, which has become increasingly difficult to reach in 2024.

Daphne Brunelle, Director, Lead Strategy at Cossette (former Director, Strategy @Vice), has 13 years of experience in brand and communication strategic planning across the Quebec, Canadian, and U.S. markets. She has contributed to the identity and rollout of brands such as Metro, Intact Assurance, Montellier, BDC, and Hydro-Québec. Additionally, she has collaborated with CNN, the NFL, and Coca-Cola.

Jean-Maxime Larouche, named in the Forbes 30 Under 30 list in 2024, is the co-founder and CEO of Hippoc.ai, a company revolutionizing digital advertising through AI and neuroscience.

Join us for a friendly networking cocktail from 7 p.m. to 9 p.m.

From 7 p.m. to 9 p.m., join us for a friendly networking cocktail, where you can mingle with industry leaders, digital experts, solution providers, and AI and marketing enthusiasts, in a relaxed atmosphere.

Your ticket includes:

Exclusive access to the conferences

Participation in the networking cocktail, with one complimentary drink (wine or non-alcoholic beverage).

Additional drinks will be available for purchase on-site.

Note: This ticket does not include access to Hop! The Retail Summit 2024, which will take place the following day, October 30, 2024.

Exclusive offer for Hop! event participants only: Enjoy 50% off with the code HOP2024