In this workshop, you’ll discover concrete strategies for personalizing and optimizing the customer experience across all your channels, taking into account the loyalty approach best suited to your needs. Through practical examples, we’ll show you how retailers, here and abroad, are leveraging data and technology to strengthen customer acquisition and retention. Whether you’re in the process of creating or optimizing your loyalty program, you’ll leave with solutions for building lasting relationships with your customers and maximizing the effectiveness of your actions.