Join us for an exciting meeting with Brigitte Coutu, Béatrice Larrivée, Aïcha Djebari, and Ferida Marzouki, two mother-daughter duos leading successful family businesses in the retail sector. During this conference, you’ll learn about the challenges they’ve faced, the strategies they’ve implemented, and the successes that have shaped their journey. They will share their vision for the future of retail and explain how they manage to balance tradition and innovation. This event will also provide an opportunity to discuss the importance of passing down an entrepreneurial legacy to future generations and inspiring more women to embark on the entrepreneurial journey.