The employer brand is not just about a beautiful showcase or a catchy slogan. It must be the authentic reflection of your identity as an employer. Too often, companies try to attract talent by projecting an idealized image, but the real challenge is to attract the right people – those who are specifically looking for what you truly have to offer.

In this conference, we will explore how to build a consistent and sustainable employer brand by asking the right questions:

• Who are we really as an employer? Identifying what defines our culture, our values, and what makes the employee experience unique with us.
• How do we want to evolve? Building a clear vision of our development as an employer to attract talent that fits us.
• How do we align our employer promise with reality? Avoiding the trap of projecting an idealized image that would lead to frustration and disengagement after hiring.

The employer brand doesn’t start on the first day of work. It starts from the very first contact a candidate has with your company: career site, job postings, interactions with recruiters, social media presence… Everything that radiates before the hiring process shapes the candidate experience and influences their future engagement.

A strong and authentic employer brand is one that reflects real life with you and naturally attracts those who envision themselves there.

*Presentation in French