The Retail Council of Quebec, in collaboration with ORAMA Marketing, has developed the CQCD Barometer, a business intelligence tool designed to provide clarity to retailers regarding consumer behaviors.

The CQCD Barometer includes :

• Regular surveys to track trends.
• Over 1000 Quebec residents surveyed, representing key decision-makers in purchasing.
• Consistently monitored fixed indicators.
• Specific measures and thematic reports for in-depth analysis.

Why use the CQCD Barometer?

The retail sector is evolving rapidly, and understanding current trends is crucial for staying competitive. The CQCD Barometer helps you:

• Identify priority actions.
• Make informed business decisions to maximize your chances of success in the current environment.
• The CQCD Barometer provides better insight into the perspectives of Quebec consumers and captures current trends, helping you anticipate and proactively respond.