Studies and surveys
The CQCD Barometer: Your business intelligence tool for better understanding consumer behaviors
The Retail Council of Quebec, in collaboration with ORAMA Marketing, has developed the CQCD Barometer, a business intelligence tool designed to provide clarity to retailers regarding consumer behaviors.
The CQCD Barometer includes :
- Regular surveys to track trends.
- Over 1000 Quebec residents surveyed, representing key decision-makers in purchasing.
- Consistently monitored fixed indicators.
- Specific measures and thematic reports for in-depth analysis.
Why use the CQCD Barometer?
The retail sector is evolving rapidly, and understanding current trends is crucial for staying competitive. The CQCD Barometer helps you:
- Identify priority actions.
- Make informed business decisions to maximize your chances of success in the current environment.
- The CQCD Barometer provides better insight into the perspectives of Quebec consumers and captures current trends, helping you anticipate and proactively respond.