Retail : Building on community engagement and experience - TAG - Commerce in the digital age 2021 - CQCD

Retail : Building on community engagement and experience

Marketing November 3, 2021
2:40 pm to 3:15 pm Room 516 ABC
Nicholas Belliveau, Boris Stoyanov

As brick-and-mortar stores have proven their usefulness and added value compared to the web, it is more important than ever to focus on the customer experience and create a sense of belonging to the brand. However, it’s not always easy to find ways to bring customers together and create meaningful experiences.

Decathlon, a world leader in sports equipment, has an unparalleled desire to build community and is successful in doing so. The team serves the stores in their network as a gathering point for many activities, not just a point of purchase. In this conversation, find out how and why this brand has developed a sports activity marketplace. Our goal is to equip retailers with ideas and resources so they too can develop a vibrant and engaged community.