Building a compelling employer brand
Opening speechs – Month of the workforce and human ressources
- Welcoming speech from Céline Blanchet, president of the board of directors of the Quebec Retail Council and vice-President of Corporate Affairs and Strategic Development at DeSerres
- Opening speech from the minister of Labour, Employment and Social Solidarity, Jean Boulet
Conference – Building a compelling employer brand
The employer brand is everything that motivates your employees to contribute to the achievement of the company goals and everything that drives your candidates to join your teams. It is bringing your culture, your vision to life through shared values, it is in a way your DNA, your unique identity that drives your employees, your candidates and your clients to choose you.
Did you know that companies with a good reputation, a good brand image, attract, retain and obtain high levels of performance from their employees more easily and quickly ?
As part of the resilient SME project, we supported an inspiring entrepreneur in search of meaning and ready to capitalize on his strengths to promote his external brand while developing his employer brand. As part of this panel, we will speak with Yannick Reynaud, cofounder of the Reyjin brand about his achievements and we will present some good employer branding practices.
Learn more on Jean Boulet
Jean BouletMinister of Labour, Employment and Social Solidarity
Learn more on Céline Blanchet
Céline BlanchetVice-President of Corporate Affairs and Strategic Development / President of the board of directors DeSerres / Quebec Retail Council
Learn more on JoAnne Labrecque
JoAnne LabrecqueAssociate professor, department of marketing HEC Montreal
Learn more on Sylvie Trépanier
Sylvie TrépanierHuman ressources advisor Quebec Retail Council (CQCD)
Learn more on Yannick Reynaud