Online VS in-store experience : How to meet customer expectations - CQCD

Online VS in-store experience : How to meet customer expectations

Customer experience November 4, 2021
10:00 am to 10:35 am 517 CD
Martin Deschênes, Johannes Kau, Marie-Audrey Houle

Customers expect great experiences in-store and online. Customer service, inventory management, the storefront service as well as the overall experience must be flawless. However, for e-commerce other challenges emerge. How can brands and retailers balance these fundamentals in the face of new customer demands and expectations?