Le Panier Bleu: an ethical marketplace promoting the digital transformation of the retail sector
Consumers have embraced marketplaces as a destination for online commerce.
These marketplaces, often international, have business practices that do not always allow merchants to generate profitability.
Le Panier Bleu positions itself as a local alternative to the international players, by adopting ethical practices with the merchants, by mutualizing the players in place and by getting closer to the customers for whom the Quebec economy is important.
Realism or utopianism?