How to use community to increase brand advocacy and drive purchase intent
Fierce loyalty and multiplying network effects : How to use community to increase brand advocacy and drive purchase intent
Fully grasping the concept of “community” in marketing can be tricky, yet learning how to harness it to drive growth is essential. Using insights from The Belong Effect by Sid Lee, this session will outline the forces shaping customer acquisition and retention in today’s communities, teach basic techniques for creating a deeper understanding of your target market, and explore how to bring the mindset of belonging to your marketing challenges, giving you a major competitive advantage. You will leave with insights from top brands that will sharpen how you build advocacy and purchase intent with your target audience.