Circular economy: focus on sustainable products
More and more companies are placing environmental protection and the fight against waste at the heart of their development strategy, in particular by focusing on the concept of the circular economy and fighting against ‘planned obsolescence of products.
Whether it is Alain Pautrot of Groupe Seb, world leader in small household equipment, Martin Masse founder of Zone Accro and the Ouifix collective and Jonathan Mayer, instigator with his students of the law faculty of bill No. 197, our three panelists will come and testify on the concrete actions developed to ensure the design of more durable, repairable and reusable products. We will also talk about Bill No. 197, a bill aimed at amending the Consumer Protection Act in order to fight against planned obsolescence and assert the right to repair of goods.
Advice regarding circular economy from SEB Group
Joël Tronchon, Director sustainable development, SEB Group
While highlighting the challenges of implementing this complex system within a multinational, Joël Tronchon shares the experience of Groupe SEB by demonstrating that once deployed with the consultation of all stakeholders and partners concerned, the application of circular economy is extremely efficient.
Source : Québec Circulaire
Learn more on Fabien Durif
Fabien DurifVice-dean of research - Director and cofounder Observatoire de la consommation responsable / GreenUxLab - ESG UQAM
Learn more on Alain Pautrot
Alain PautrotVice-president, Customer and after-sales satisfaction SEB Group
Learn more on Martin Masse
Martin MasseFounder and expert-advisor Zone Accro / Ouifix
Learn more on Jonathan Mayer