 
    
    
                Retail
                    
                                                    
    
    
    
                Hop! The retail summit
                    
                                                    
    
    
    
                Digital transformation
                    
                                                                                        
                            30 October 2025
                        
                                    Data-Driven Approach to Customer Loyalty: Avril Supermarché Santé’s New Strategy
    Discover how Avril Supermarché Santé, a fast-growing Quebec-based company competing with major grocery chains, has begun a data-driven transformation to reshape its loyalty program and strengthen customer relationships.
            
            
                                 
     
     
     
     
     
     
     
     
     
    