TikTok is the must-have platform of the moment! While other social networks struggle to maintain their growth, TikTok continues to attract an increasing number of users worldwide, reaching over one billion active users per month.

Initially favored by Generation Z, the platform has quickly won over a more adult audience (ages 25-44), thanks to original and diverse content that captivates all audience segments. This diversity offers retailers a unique opportunity to integrate TikTok into their marketing strategy, whether it’s to increase brand visibility, grow their online business, or attract new talent.

Unlike other platforms where visibility depends on the number of followers, TikTok stands out with its content-focused algorithm. You don’t need a large community to go viral: relevant content tailored to the platform’s style can easily reach a wide audience and deliver impressive results.

In this conference, Alexandre Turcotte will reveal how to leverage TikTok to maximize your visibility and impact. You’ll discover the platform’s fundamentals, tools, and strategies to create impactful content and stand out on this rapidly growing network.

Whether you’re looking to boost your brand awareness, drive sales, or strengthen your employer brand, TikTok might just be the missing tool you need!