Sarah-Eden Dadoun is a data-driven digital marketing executive with over 15 years of experience in Digital Marketing and Customer Acquisition. Renowned for her leadership, authenticity, and business acumen, she has a proven track record of driving growth and building high-performing teams across B2B SaaS, Retail, and CPG industries.

As Managing Director at MTL+Ecommerce, she has transformed the organization into a leading business accelerator for companies undergoing digital transformation. Previously, Sarah-Eden served as VP of Marketing at JCI (acquired by Walmart in 2019) and Head of Growth at Keylime Digital, where she oversaw go-to-market strategies and demand generation for B2B SaaS companies.