In a context where online sales continue to gain ground and the commercial role of downtown areas is being questioned, municipalities and economic sectors must adjust and even rethink their commercial districts, not only to respond to these new dynamics but also to seize the opportunities they present. This conference will explore the reasons why these recent changes are disrupting traditional models and propose actions to take in order to make our community hubs and businesses more resilient in the face of this new reality.

While online shopping sites offer a quick and convenient experience, physical stores and our neighborhoods need to reinvent themselves and provide a more engaging shopping experience. It’s no longer just about a place for transactions, but about creating animated spaces where ambiance and social interaction play a key role. Businesses and public spaces must now work together to enhance the customer experience and build loyalty with a new generation of consumers.

Join this conference to discover why it is crucial for our municipalities and commercial sectors to adopt a local business development strategy to keep our downtowns vibrant and capitalize on new consumer trends.