Discover how Montréal-Trudeau Airport (YUL) reflects the essence of the city through the passenger experience. This session explores strategies to incorporate Montréal’s unique culture, style, and flavors into the airport’s shops, services, and spaces. Through design initiatives, local partnerships, and culinary and retail offerings, YUL aims to create a true immersion into ‘Montréal-ness’ from the moment travelers arrive or depart, making the airport an authentic showcase of the city.