A graduate of the University of Sherbrooke in Business Administration and Management, Béatrice Larrivée has worked at Unilever in sales and Agropur in marketing as part of the university cooperative program. Since 2016, Béatrice has explored various departments at RICARDO Media, from advertising sales in Toronto to the marketing department. For two and a half years, she was in charge of developing food products and kitchen accessories. More recently, as part of her development plan, Béatrice worked at Sobeys, a partner of RICARDO Media, as a Category Manager for IGA in the merchandising team. Back at RICARDO, she now holds the position of Director of Business Development and Strategic Initiatives. She actively contributes to the development and implementation of strategic initiatives that drive the company’s growth and the brand’s sustainability. Béatrice has been a member of the Board of Directors of the Fondation Olo since 2018 and of La Tablée des Chefs since 2023.