Florian Payri has been at the forefront of software innovation in European retail for 15 years. A marketing technologist first and foremost, Mr. Payri headed ARISTID Retail Technology’s R&D division for several years before becoming the company’s co-CEO.

He has personally led digital transformation efforts at international retailers such as Carrefour, Intermarché, Auchan and Continente, modernizing their promotional marketing production workflows and providing them with the agility to communicate with the shopper in a new era of digital-first communications.