With more than 7 years of experience in the retail industry and graduated from HEC Montreal with a master’s degree in marketing and data analytics, Maëlle is currently the Senior Manager of Strategic Partnerships for the AIR MILES Reward Program. In this role, she has the pleasure of working closely with Quebec partners and playing an advisory role in understanding their customers and using loyalty as a lever to achieve their business objectives. She also supports retailers using AIR MILES online affiliate marketing solutions (airmilesshops.ca) and Card-Linked Offers.