As Practice Director for Data Intelligence and Activation at Adviso, Claire specializes in leveraging data to guide marketing strategies. Her strength lies in reconciling fine-grained consumer knowledge with the business ambitions of executives to guide marketing priorities and deliver actionable insights. In particular, she has supported the National Bank and Cirque du Soleil in their digital transformation, to put customer knowledge at the heart of decision-making, from ideation to measurement, via the orchestration of marketing activations.