To meet the growing demand from consumers increasingly seeking to buy Quebec products, the organization Les Produits du Québec was established by the Quebec government in 2022. Its goal is to recognize and promote Quebec products. Jean Coutu and Brunet, the first major retail partners, joined the organization from its inception to reaffirm their commitment to making it easier for customers to identify local products. Dedicated to contributing to the socio-economic development of the communities in which they operate, their teams make significant efforts to support local suppliers and offer customers the nearby products they are looking for.

Come and discover how this growing collaboration enables local retailers and manufacturers to stand out by benefiting from the expansive networks and operational strength of these two major chains.

After the conference, visit the Tour partners’ booths to explore solutions and services designed to support your business growth.