With one foot in content and the other in analysis, Franck is passionate about digital marketing and technology in all its forms. His curiosity drives him to analyze brand practices in Europe, North America, and emerging markets.

Currently, Franck is the Marketing Director at La Vie en Rose, where he focuses on growth and performance marketing. With over a decade of experience in various roles, he has successfully built and improved Search teams, content strategies, local marketing, conversion optimization, and performance measurement. He has worked with prestigious brands in Europe and the United States, such as Radio France, Disney France, Chopard, Orange, and Shiseido. For several years, he has contributed to the success of Canadian brands like La Vie en Rose, Structube, National Bank of Canada, and Ivanhoé Cambridge.

In addition to his corporate roles, Franck serves as a business coach for Espace Inc, an organization dedicated to supporting entrepreneurs in the development of their businesses. He provides advice on digital marketing strategies and customer acquisition, helping startups and small businesses strengthen their market presence and achieve sustainable growth.

Franck is also a marketing lecturer at UQAM in Montreal, where he teaches students the latest strategies and tools in digital marketing, preparing the next generation of marketers for the challenges of the digital world.

He has participated in numerous research projects analyzing Google and Facebook algorithms in the context of digital content exposure. He holds several certifications in digital performance and marketing, and recently published his findings on data science applied to Facebook algorithms in marketing science.