Fanny joined Groupe DAC as director general in the summer of 2022. She has been working in digital marketing for over 20 years. Fanny began her career in the agency world before transitioning to the client side. She also spent several years as a digital transformation consultant for many Canadian retailers.

She brings in-depth knowledge of e-commerce in the retail and service sectors. Fanny is dynamic, dedicated, results-oriented, customer data-focused, and ready to take on any challenge that requires strategic renewal. Over the years, Fanny has worked in several advertising agencies such as BBDO, Brad, and Nurun, where she managed the redesign of websites like Bombardier Flexjet and Vidéotron (B2C & B2B), and created digital media campaigns for various clients.

Fanny has extensive experience in omnichannel strategies and eCommerce platform implementations, which she led at RONA, Réno-Dépôt, Cirque du Soleil, and recently at Pelican International, where she oversaw the launch of a B2B website and the creation of digital campaigns. Recently, Fanny has specialized in setting up multifunctional teams across multiple locations. Her passion is ensuring her team is motivated, engaged, and empowered, with a strong focus on their personal development. On a more personal note, Fanny is constantly trying to convince those around her to go green; there is no planet B.