For several years, Couche-Tard Connecté combined artificial intelligence technologies for product recognition and mobile integration to redefine the in-store customer experience and test the feasibility and limits of a contactless payment experience.

In a panel moderated by Damien Silès, General Director of the RCQ, you will hear the perspectives of the various stakeholders involved, while also gaining insights from this experimental project.

**Price:** Free for RCQ members and $20 for non-members

For RCQ members, use the PROMO CODE: membre-cqcd-2024 to enjoy free access*.

*Membership verification will be conducted.

**OUR PANELISTS**

• Damien Silès, formerly the General Director of the Quartier de l’innovation de Montréal and now holding the same title at the RCQ, will lead this discussion. His academic background in international business and his experience at the Chamber of Commerce of Metropolitan Montreal will enrich this exchange, linking it to Quebec’s retail industry.
• Valérie Forget, Innovation Product Manager at Couche-Tard, specializes in managing technological innovation and will represent the multinational. She will shed light on the lessons learned from numerous innovation projects and academic research conducted at McGill’s laboratory.
• Alexandre St-Aubin, a computer scientist by training and General Director of Thirdbridge, was one of those who worked day and night at the Couche-Tard at McGill University to contribute to the Couche-Tard Connecté project. His expertise and experience will help explore the technical aspects of the project and its integration into the mobile application.
• Charles De Brabant, Executive Director of the Bensadoun School of Retail Management at McGill, will also contribute. With the ambition to make Bensadoun the world’s leading university institution dedicated to the future of retail, Charles’ insights will reveal the successes and lessons to be learned from these innovative initiatives.