Studies and surveys to support retailers in their decision-making!
The Quebec Retail Council (CQCD) provides Quebec retailers and its members with several surveys and studies each year, allowing them to gauge the pulse of the retail industry and understand Quebec consumers’ consumption trends over the years.
CQCD Barometer
The Retail Council of Quebec, in collaboration with ORAMA Marketing, has developed the CQCD Barometer, a business intelligence tool designed to provide clarity to retailers regarding consumer behaviors.
The CQCD Barometer includes :
- Regular surveys to track trends.
- Over 1000 Quebec residents surveyed, representing key decision-makers in purchasing.
- Consistently monitored fixed indicators.
- Specific measures and thematic reports for in-depth analysis.
Why use the CQCD Barometer?
The retail sector is evolving rapidly, and understanding current trends is crucial for staying competitive. The CQCD Barometer helps you:
- Identify priority actions.
- Make informed business decisions to maximize your chances of success in the current environment.
- The CQCD Barometer provides better insight into the perspectives of Quebec consumers and captures current trends, helping you anticipate and proactively respond.
Review and outlook of the retail sector
Each year, the Retail Council of Quebec in collaboration with the Altus Group, publishes a major study, ‘Retail Review and Outlook,’ on the state of retail and consumer trends in Quebec and Canada for the past year and its outlook for the coming year.
An annual study in five stages :
- Macroeconomic overview of Quebec and Canada
- The retail sector in the past year
- Evolution of the Quebec Consumer Price Index (CPI)
- Consumer profile
- Outlook for the coming year