Reaching Today’s Consumers Wherever They Are
Speaker : Yulei Wang, Alibaba Group – With trade agreements like the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), there has never been a better time for Canadian businesses to export to new markets. Alibaba Group has been at the forefront of helping businesses across the world leverage its expansive digital ecosystem to discover growth opportunities in China and beyond. Rising consumer spending power and an enthusiasm for online shopping and international travel are compelling reasons to tap into new consumer markets. China, for example, is in the midst of a transformation that presents an unprecedented opportunity for Canadian businesses. Gain a better understanding of today’s consumers beyond your home markets, the opportunity and ways to tap into the markets through Alibaba’s robust ecosystem.
**conférence propulsée par Export Québec**